Search Engine Optimisation
The cornerstone of your digital marketing strategy
The importance of Search Engine Optimisation to a fully optimised online strategy cannot be overstated. Nine out of ten websites get no free search traffic at all, while the top three results on Google receive more than 55% of all clicks (one in three of all clicks goes to the number one result!). It goes to show that getting your business to the top of page one is a real game changer.
At The Online Department, we use a variety of tried and trusted strategies designed to increase your business’s visibility, improve click-through rates and drive sales and leads. Search Engine Optimisation is a long-term process and results can depend on your business goals and the competitiveness of your sector. We analyse your business’s landscape and find the keywords most likely to drive significant traffic to your website, then tailor your content accordingly.
We would love to talk to you to discuss a bespoke SEO strategy for your business, so please contact us today.
Our Six Steps to SEO Success
Planning & Objectives
Before we begin optimising anything, we pinpoint what your SEO goals are and who your audience is. Once we know this, we can find the keywords that best suit your business objectives.
keyword research
We discover what words or phrases people are using most when they search for your product or service. This allows us to optimise your website around what people are actually looking for.
Website Analysis
Having a website that performs efficiently and effectively is vital to ranking highly on search engines. We perform a thorough technical health check and speed test on your website and fix any issues we find.
mobile optimisation
Not only are mobile phones the main device used by people to access the internet, but search engines will actually downgrade your website if it isn't mobile friendly, making optimisation essential for SEO.
ON-SITE SEO
We ensure your entire website – including page titles, meta descriptions, images and keywords – is optimised around your business objectives. We also make sure any content is structured correctly for SEO purposes.
OFF-SITE SEO
This is what separates great SEO from merely good SEO. After your website is technically fully optimised, our off-site SEO strategies are designed to boost your website's authority – and therefore its ranking – over time.
OFF-SITE SEO EXPLAINED
Link Building
Quality inbound links are worth far more than quantity, and your website's content is the key. Our link-building strategies are targeted to your business goals to ensure you get the links that search engines value most.
Social Media Sharing
Social media shares and shoutouts are becoming more and more important to search engines as it demonstrates the value of your content to people. Our strategies can get your content shared across a wide variety of social media.
Content
High-quality content on your website is the number one source for link building and social shares and is vital for SEO. We are the experts at creating content that people love – and search engines love to rank highly.
local listings
Local listings are especially important for brick-and-mortar businesses whose main target market is their locality. We can set up and optimise your local listing, and track the traffic sent your way. Like all SEO, the more online visibility you have the better.
SEO delivers benefits for the long term
- INCREASED WEBSITE TRAFFIC: By optimising your site for search engines, you can increase the quantity and quality of traffic to your website.
- IMPROVED USER EXPERIENCE: SEO can help improve the user experience by making your site easier to navigate and more relevant to users' search queries.
- HIGHER SEARCH ENGINE RANKING: By optimising your site for relevant keywords, you can improve your rankings on search engine results pages, making it easier for users to find you.
- INCREASED BRAND VISIBILITY & CREDIBILITY: Being visible on the first page of search engine results can increase your brand's visibility and credibility, as users are more likely to trust sites that rank highly on search engines.
- LONG-TERM RESULTS: SEO provides long-term benefits, as opposed to short-term paid advertising. Once you have optimised your site and achieved high rankings, the traffic and benefits will continue over time, as long as you maintain your search engine optimisation efforts.
- COST-EFFECTIVENESS: SEO is a cost-effective marketing strategy, as it allows you to reach a large audience through organic search traffic, without the need for paid advertising.
