Content Marketing
Engage and enthuse your target market
Content is the most important aspect of your website. Not only is it the medium through which you build relationships with potential customers, but it’s also what keeps people on your website, which search engines love and reward handsomely through higher SERP ranking. Indeed, quality content is the number one factor to properly optimise for SEO. Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined target audience, ultimately driving profitable customer action.
We research what your potential customers are talking about, then create content that answers the questions that are most valuable to them. Getting your content marketing right can result in free leads that convert highly for years to come.
We would love to talk to you so please contact us today.
five factors of content marketing
Objectives
Your business goals determine the entire content marketing strategy. We align these objectives with social media goals, which in turn determine the content objectives.
Research
We look at a variety of forums to discover what your potential customers are talking about, what they like and – importantly – dislike about similar products or services.
Create
We create content that speaks directly to your potential customers, answering FAQs and highlighting how your product or service can satisfy their needs or wants.
Promote
There’s no point starting a conversation if no-one is listening! We focus on the platforms that are most suitable to connect with the largest number of your potential customers.
Analyse
We analyse the results of your content marketing campaigns using a number of metrics that are determined by the business objectives and, where necessary, tailor the content accordingly.
Types of content we create
- Video & Photo
- Blog Posts & Articles
- Infographics
- Client Testimonial Video
- Motion Graphics
- Animation
- Online Guides
- Downloadable PDFs
What a content marketing strategy
will do for your business
- INCREASED BRAND AWARENESS: By creating and sharing high-quality content, you can raise your business's brand awareness and position yourself as a thought leaders in your industry.
- BETTER ENGAGEMENT WITH CUSTOMERS: Content marketing can help you build a strong relationship with your customers by providing them with relevant and valuable information.
- IMPROVED SEARCH ENGINE OPTIMISATION: Search engines reward websites that regularly produce high-quality content, which can improve your business's search engine rankings and drive more traffic to your website.
- LEAD GENERATION: Content marketing can help your business generate leads by providing valuable information that attracts prospects and encourages them to share their contact information.
- INCREASED WEBSITE TRAFFIC: Regularly publishing high-quality content can drive more traffic to your business's website, providing a larger audience to engage with.
- COST-EFFECTIVE: Compared to traditional forms of advertising, content marketing is a cost-effective way to reach a large audience.
- LONG-TERM BENEFITS: Unlike traditional forms of advertising, content marketing provides long-term benefits as the content remains accessible online and can continue to drive traffic and generate leads for years to come.
- INCREASED CUSTOMER LOYALTY: By providing valuable and relevant content, your business can build a loyal customer base that trusts your brand and is more likely to make a purchase.
